Froogle will soon be a fully-fledged shopping comparison search engine in the UK with a new Froogle link appearing on Google.co.uk.
Froogle offers the ability to shopping sites to list for free - Google then uses an algorithmic method to decide in what order to list products for the searcher. Google aims to make a living from the advertising it can generate from its Adwords product alongside.
The new development means Froogle will be taking on Yahoo's Kelkoo and other products such as Dealtime - but it will also have to contend with Ebay!
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