Wednesday, March 23, 2005

AOL launches vertical 'travel' search engine in the US

At Web Certain, we have been predicting, literally for years, that we should expect to see the emergence of vertical - i.e. sector-specific search engines. AOL is already heading in that direction and not surprisingly starting with travel powered by Kayak - a recent AOL aquisition.

The new project has been launched in Beta - and is known as Pinpoint Travel.

There will be more of these for sure. Expect further launches from Yahoo, MSN and Google in the coming months - notwithstanding all the potential market newcomers!

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