Tuesday, March 22, 2005

Ask Jeeves sale poses possibility of further pay per click development

IAC/InterActiveCorp is putting forward plans to buy Ask Jeeves for $1.8 Bn which would bring yet more hot investment into the search market - reports Clickz.

The Chief Executive of Ask Jeeves, Steve Berkowitz, is already hinting at a new pay per click advertising tool from 2007.

The deal would extend Ask's reach substantially as IAC owns some of the most popular sites on the web including Citysearch, Ticketmaster, Evite, and Match.com, as well as the Expedia travel sites.

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