Tuesday, April 12, 2005

Who causes 'Spam' and poor content?

Stefan Karzauninkat, Director of Quality from German-based search engine seekport demonstrated a wide range of so-called 'Spam' examples for web site owners to avoid. Many of the examples given included Google Adsense ads which brought me to ask myself the question "Who is causing the proliferation of poor quality pages on the web?".

The search engines themselves, through the 'content' networks they are building, must bear some of the responsibility for this by creating a financial imperative to go and creat such pages. Or am I missing something?
Andy Atkins-Krüger
Managing Director
Web Certain Europe Ltd
t: + 44 1904 425577

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