Friday, April 29, 2005

Ask Jeeves to reduce the number of ads on search results pages

Good news for marketers from the CEO of Ask Jeeves, Steve Berkowitz who, following the acquisition of Ask Jeeves by IAC, has announced that the number of 'sponsored links' appearing at the top of Ask Jeeves results is to reduce. Apparently tests have shown that reducing the number of ads at the top of the page actually increases the frequency with which people visit the site and stay there. They didn't need research for that - they could've phoned!

The IAC acquisition will also lead to the Ask Jeeves search box appearing on Expedia, CitySearch, Ticketmaster and Match.com - a quick win.

Search Engine Watch

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Yahoo News - Oct. 13, 2005


Yahoo Japan steps up mobile content distribution (Reuters via Yahoo! News)
Yahoo Japan Corp. said on Thursday it had launched a mobile content distribution service, in which cellphone users can buy games, ring tones, news and other entertainment and information from 59 content providers.


Microsoft, Yahoo to link instant messages (USATODAY.com via Yahoo! News)
Microsoft and Yahoo will make their instant-messaging programs work together, a partnership that could give the companies more power to compete against market leader America Online. The companies expect the service to start by June 2006.


Yahoo to Bar Minor-Adult Sex Chat Rooms (Washington Post)
NEW YORK -- Yahoo Inc. said Wednesday it will bar chat rooms that promote sex between minors and adults and restrict all chat rooms to users 18 and older.

Today's News From & About Yahoo


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