Thursday, March 17, 2005

MSN's new pay per click system to increase targeting

Even before MSN has formally launched it's new pay per click service to replace its current partner Yahoo (formerly known as 'Overture') - information is being released which shows that MSN is planning to upstage both Google and Yahoo in terms of targeting ability.

Using data from Hotmail or from postcodes, MSN is planning to allow pay per click advertisers to target different demographic market segments with the service.

Search Engine Guide explains...

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