So it's the biggest and most exciting event of the search engine year. It's based just a few miles from both Yahoo's and Google's headquarters. And it headlines some of the most fascinating new developments in the industry.
But what do you do if you're 4,000 miles away?
This time I find myself in sunny Yorkshire for various reasons, expanding client base bla bla bla recruitment programme bla bla bla and family commitments (he's 4 nearly 5 months now). So am I missing the show. You bet. What do you do if you want to keep up to speed?
Of course, the search engine watch blog, does keep you up to date. It is the one linked directly to the event, of course.
However, I'm staying very close to Lee Odden and the Online Marketing Blog. It's up close and personal and I just love the concise way Lee manages to summarise a bunch of words and powerpoint slides just telling you what matters. Keep it up Lee - you're my link with SESSJ!